Hey everyone! I just read an article about how AI is no longer just an experimental tool in marketing, but a necessity. It's fascinating to see how it’s transforming the way businesses think and operate, particularly with crafting and executing marketing strategies. From what I gathered, it seems like companies are moving beyond small AI experiments and making it a core part of their daily marketing operations. This includes areas like content creation and personalized experiences. The focus on having a solid data infrastructure really caught my attention since AI thrives on well-organized data. I'm curious, how are you guys integrating AI into your marketing? Are you seeing a boost in your results after making these changes?